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Jiang Ziya

Given / Temple NameLü ShangStyle / AliasTaigong Wang

The prototype of the founding strategist, met by King Wen while fishing at the Wei River

Vessels of the Court · Chancellors & Reformers
StrategyFounder of the state of QiAttributed author of the Six Secret Teachings

Who they are

Past seventy, Jiang Ziya still fished with a straight hook at the Wei River — "let the willing take the bait," for what he waited for was a wise lord, not fish. King Wen met him while hunting, and after they talked he rejoiced: "My grand duke has awaited you long," honored him as Taigong Wang, and took him home in the same carriage. He aided two generations, King Wen and King Wu, to complete the conquest of Shang, personally leading the elite charge at Muye, and after the war was enfeoffed at Qi, becoming its founding ancestor. The military classic Six Secret Teachings is attributed to him. He is the first complete prototype of China’s "teacher of emperors" tradition: the images of Zhuge Liang and Liu Bowen were cast from his mold.

Key stories

Fishing for kings with a straight hook

It is said Jiang Shang fished by the Wei with a straight hook, no bait, three feet above the water, saying to himself, "let him who defies his fate take the bait." A woodcutter laughed at him, and he answered, "I would rather take by the straight than seek by the crooked." This famous image says everything about his philosophy of "choosing a lord": true talent submits no résumé and waits only for a buyer whose values match — the Grand Duke fishing was never fishing for fish.

Reporting on Qi’s governance in five months

Enfeoffed in Qi, the Grand Duke returned to Haojing to report on his administration in only five months. When the Duke of Zhou asked why so fast, he answered, "I simplified the rites of ruler and subject and followed local custom." The Duke of Zhou’s son Boqin, governing Lu, took three years to report, because he "changed the customs and reformed the rites." The Grand Duke concluded: Lu would in later generations face north and serve Qi. Centuries later, Qi was indeed strong and Lu weak.

Relationships

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