The "Bilbao Effect"
Bilbao was once a declining industrial city in Spain. After Gehry’s titanium-clad, wave-curling Guggenheim was built, tourists flocked in, and one building drove the revival of the whole city. The "Bilbao effect" thus became a term in urban planning: a landmark building striking enough can, like a magnet, draw the world’s eyes and reshape a city’s fate. Architecture became an engine of urban renewal.