"In the Long Run We Are All Dead"
When classical economists offered the comfort that the market would recover on its own, unemployment would eventually vanish, and one need only wait patiently, Keynes shot back with a line still quoted today: "In the long run we are all dead." His meaning: in an economic crisis, people are going hungry and losing their jobs — they cannot afford to wait for that distant "long run." The government must act now. It was this biting rebuttal that turned "active government intervention in the economy" from heresy into mainstream, and reshaped how the entire modern state responds to crisis.