Moving the pole to build trust
With the new law drafted but not yet promulgated, Shang Yang feared the people would not trust it. He set a thirty-foot pole at the capital’s south gate and announced ten pieces of gold for anyone who moved it to the north gate. No one dared — where in the world was there such easy money? The reward was raised to fifty, and one man tried it and was paid on the spot. The new law was promulgated the next day. What he bought was not the moving of a pole but those five words, "the government keeps its word" — he knew the whole force of the new law hung on it.