Hanging Soup Cans in the Museum
In 1962 Warhol exhibited thirty-two Campbell’s soup cans — each painting a single flavor, lined up neat as a supermarket shelf. Viewers were stunned: how did this cheapest, most industrial of commercial images earn a place in a museum? But that was exactly Warhol’s manifesto: in an age surrounded by advertising and consumption, the commodity is the icon of our time.