Turning Advertising into Art

The posters Toulouse-Lautrec made for the Moulin Rouge — bold flat blocks of color, spare silhouettes, tilted compositions — are unforgettable at a glance. In his hands, the once-cheap commercial bill became, for the first time, a collector’s item. The advertising design and concert posters that fill our streets today all trace back to this short painter steeped in the Paris night.